For lovers of casual wear, casual, and sexy, must have been familiar with the brand Body & Soul. This Australian brand is already quite long to give the option to dress for Indonesian women who want to look feminine and sexy.
Over the past 14 years, Body & Soul gives casual style clothing that can be worn by its users to relax or style at the party. Visible from most of the clothing that are waved, open, not much embellishment, a lot of play in cutting, asymmetrical patterns, and made of soft material.
Located at the booth their newest, precisely on the Upper Ground floor Gandaria City, on Thursday (28/10/2010), Body & Soul introduce their newest collection named "Corporate Cool." Simply amazing to finally issue a collection of Body & Soul for career women.
After the press conference, Ashar Reed, Head Designer Body & Soul told Compass Female, "Yes, we want to expand our collection, so we decided to make a series of career woman's wardrobe for this. As the head designer, I am more looking for ideas and inspiration in major international cities, including at events fashion week. "
Their latest collection is indeed not far away with Body & Soul characteristic that many times hinted kefeminitasan and sexiness. Seen from the collection that embraces the body, many low cut, see the materials through, stay with ruffles, and waved.
"This collection is more classic shape with a modern twist. A lot of ideas I got from the fashion week in New York, Hong Kong, and Sydney. Because of its classic, a lot of neutral colors in it, such as brown, black, white, gray , and blue, I'm infatuated with blue. Because his collection tends versatile (multipurpose), his clothes can be worn anywhere, and easily used in the daytime at work and went to the party in the evening, "complete Reed.
Amber Gosling, International Marketing Manager for Body & Soul on the same occasion also had said the plan Body & Soul to welcome the age of 15 in the year ahead. At present, Body & Soul has about 30 shops in Indonesia, they will replenish up to 40 stores next year. In addition, they also will work with several designers Indonesia to better understand the brand's biggest market.
Over the past 14 years, Body & Soul gives casual style clothing that can be worn by its users to relax or style at the party. Visible from most of the clothing that are waved, open, not much embellishment, a lot of play in cutting, asymmetrical patterns, and made of soft material.
Located at the booth their newest, precisely on the Upper Ground floor Gandaria City, on Thursday (28/10/2010), Body & Soul introduce their newest collection named "Corporate Cool." Simply amazing to finally issue a collection of Body & Soul for career women.
After the press conference, Ashar Reed, Head Designer Body & Soul told Compass Female, "Yes, we want to expand our collection, so we decided to make a series of career woman's wardrobe for this. As the head designer, I am more looking for ideas and inspiration in major international cities, including at events fashion week. "
Their latest collection is indeed not far away with Body & Soul characteristic that many times hinted kefeminitasan and sexiness. Seen from the collection that embraces the body, many low cut, see the materials through, stay with ruffles, and waved.
"This collection is more classic shape with a modern twist. A lot of ideas I got from the fashion week in New York, Hong Kong, and Sydney. Because of its classic, a lot of neutral colors in it, such as brown, black, white, gray , and blue, I'm infatuated with blue. Because his collection tends versatile (multipurpose), his clothes can be worn anywhere, and easily used in the daytime at work and went to the party in the evening, "complete Reed.
Amber Gosling, International Marketing Manager for Body & Soul on the same occasion also had said the plan Body & Soul to welcome the age of 15 in the year ahead. At present, Body & Soul has about 30 shops in Indonesia, they will replenish up to 40 stores next year. In addition, they also will work with several designers Indonesia to better understand the brand's biggest market.
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